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François Dufour

Marketing Partner and CMO-in-Residence

François is a strategic CMO with experience in B2B and B2D Marketing and modern Go-to-Market motions. He works with founders and their Marketing teams so they reach product-market fit faster and accelerate their growth.

From 2017 to 2020, François held interim and advisory CMO roles at Algolia, Apollo GraphQL, Camunda, Vercel, and and several other fast-growing companies. He led Marketing at Twilio from 2015 to 2017. Prior to that, François led marketing at Udacity and earlier, for LinkedIn Talent Solutions from 2008 to 2013.

François is an independent board member at Madkudu, a data and growth tech startup. He co-founded Product-led Leaders, a network of practitioners who champion Product-led Growth (PLG).

He holds an MBA from the Harvard Business School.

Originally from Paris, François now lives in the Bay Area. He loves kitesurfing, swimming, and traveling with his family.

Learn more about François here.


Founders say about me

I connect them with best practices for modern GTM.

I love working with founders on

Strategic positioning and narrative development.

When I am not helping founders

I write about best practices for positioning and PLG.